Social media optimization (SMO) refers to optimizing a website and optimizing website content in terms of sharing across social media and networking sites. Our SMO Services include creation of Facebook fan pages, Google+, Twitter, and Pinterest profiles as well presence creation on other popular social media platforms.
Social media optimization is important for search engine optimization. When a web page is shared or "Liked" by a user on a social network, it counts as a "vote" for that web page's quality. This, coupled with increasingly personalized search based on interests and location, has significantly increased the importance of a social media presence in search engine optimization. Primarily, SMO focuses on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful social media optimization campaign. Effective Social Media Optimization creates a two conversation between your business, converting social media fans and followers into customers.
Social media optimization is in many ways connected to the technique of viral marketing or viral seeding where word of mouth is created through the use of networking in social book marking, video and photo sharing websites. This allows businesses to build an online following and presence, all linking back to the company's website for increased traffic. With an effective social book marking campaign, not only can website traffic be increased, but a website's rankings can also be increased.
Years ago, the only marketing channels we had to rely on were one-way channels such as radio, TV or the local newspaper. Now, we rely on a multi-point social media conversation channels such as Facebook, LinkedIn, YouTube and Twitter. Did you know that Social Media Channels such as this have over 700 million combined members, 300 million of which are on YouTube alone.
WWWeb concepts offers expert social media consulting and social media presence creation as well as Facebook advertising campaign management as part of our social media optimization services. We can create and manage your social media presence on Facebook, Twitter, YouTube, LinkedIn and other social media platforms. Contact us and let us explain what we do and why we are the only web marketing consultant you need to call. We offer a free assessment to discuss your social media optimization needs and we will turn around a no-obligation proposal for the social media optimization services we can provide to have your online social media presence up in no time. Get Connected. Contact WWWeb concepts today!