WWWeb concepts uses web analytics, the collection, and interpretation of website visitor data, as a tool for developing your online presence, for market research, and to assess and improve the effectiveness of your web site. WWWeb concepts web analytics measure visitor behavior, including: drivers and conversions, landing pages associated with conversions, and overall website performance.
WWWeb concepts employs log file analysis, and page tagging. Log file analysis reads the log files where a record of file requests are stored and produces statisical report on a regular schedule in a special folder on your web site. You can view your most recent report by accessing your statistics page anytime from anywhere. Page tagging uses special code to report requests to a third-party analytics-dedicated server when a page is viewed or when a mouse click occurs. WWWeb concepts uses Google Analytics, the worlds most popular page tagging service to monitor your website and makes suggestions based on analysis of the various Google Analytics reports. WWWeb concepts also offers formal in depth Google Analytics reports.
Click analytics is a special type of web analytics that gives special attention to clicks. Commonly, click analytics focuses on on-site analytics. WWWeb concepts uses click analytics to determine the performance of client's particular site, with regards to where the users of the site are clicking.
Click analytics may happen in real-time or "unreal"-time, depending on the type of information sought. Typically, front-page editors on high-traffic news media sites will want to monitor their pages in real-time, to optimize the content. Editors, designers or other types of stakeholders may analyze clicks on a wider time frame to aid them assess performance of writers, design elements, advertisements, or special offers.
Data about clicks may be gathered in at least two ways. Ideally, a click is "logged" when it occurs, and this method requires some functionality that picks up relevant information when the event occurs. Alternatively, one may institute the assumption that a page view is a result of a click, and therefore log a simulated click that led to that page view.